Why we built this
Rooted in Thirukkural 70: Raising Souls of Character, Not Just Citizens of Screen Time
Because Childhood Belongs in Hands, Not on Screens
This began as a heartfelt mission to help people build good daily habits and cope with screens, and it stays true to that purpose. If we ever must choose between what is good for society and what is good for a business, society comes first, always.
Even the finest vehicle is rendered useless if the road beneath it is broken. In the same way, personal success means little if the society around us lacks character and discipline. True transformation cannot happen in isolation—it requires everyone to rise together. That is why Ennotraan (என்நோற்றான்) is built for all: students, parents, professionals, and every individual committed to a better collective future.
To keep Ennotraan (என்நோற்றான்) free for every child, we sustain our operations through paid adult plans and a planned retail partner network, with agreed referral fees from trusted brands offering family-friendly discounts when discipline points are redeemed. We never monetise through child data, ads, or hidden fees.
Free for children, always
Every child's board and habit journey is free. Adults building their own habits use a paid plan.
Never monetised through children
No child data, no ads, no hidden fees. Children never pay; the platform is sustained by adult plans and partner referrals.
Built slowly, properly
We are opening to families in small numbers so we can build this carefully before we grow.
Ennotraan (என்நோற்றான்) is a social initiative by PPLMeliorate Services Private Limited, a recognised startup in Tamil Nadu. To talk to us directly, email info@ennotraan.com or call 044 - 3162 2285.
Join today. Free for children, always.
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